Which of these statements is FALSE with respect to sales technique?

Deferring all questions of pricing until a specific recommendation has been made can be misleading and may not align with the best practices for effective sales techniques. Transparency in sales, including discussing pricing, is vital to building trust with potential customers. While it is important to focus on the customer's needs and how your recommendation meets those needs, ignoring pricing discussions can lead to issues later in the sales process. Customers often want to understand the cost implications early on to gauge whether the proposed solutions fall within their budget before moving deeper into discussions and recommendations.

The other statements exemplify effective sales techniques. Using open-ended questions helps unearth the customer's needs and preferences, acknowledging challenges fosters trust and facilitates problem-solving, and restating benefits at closing reinforces value and helps guide the customer to a decision.